There are a variety of different approaches to qualitative research. Below are some of the most used approaches:
|
Approach |
What's that? |
|
Grounded Theory |
Collect data on a topic to develop a theory. |
|
Ethnography (in-person) or Netnography (online) |
Immersing oneself in a culture to understand its social structures. |
|
Action Research |
Researchers and participants combine research and action to drive social change. |
|
General Inquiry |
Encompasses a variety of approaches (such as narrative, historical, and case study) to explore a variety of questions and to understand perceptions, historical developments, or specific cases. |
|
Phenomenology |
The study of people's lived experiences to understand the essence of a phenomenon. |