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Qualitative Vs. Quantitative Research

An intro to qualitative and quantitative research with resources to help design and implement research.

Search Terms

When doing literature reviews or discovering information on your topic, here are some search terms you can use to help you find qualitative research. Be sure to include your search terms in parentheses to search that exact phrase, such as "Qualitative study on unconscious bias".

General Terms

  • Qualitative study on [topic]
  • [Topic] qualitative analysis
  • Qualitative research on [topic]
  • Qualitative methods in [topic]

Specific Methods

  • Interviews on [topic]
  • Focus groups on [topic]
  • Ethnographic study of [topic]
  • Case study on [topic]
  • Narrative analysis of [topic]
  • Phenomenological study of [topic]
  • Grounded theory on [topic]
  • Content analysis of [topic]

Contextual Terms

  • Experiences of [group] in [context]
  • Perceptions of [group] about [topic]
  • Attitudes towards [topic] among [group]
  • Lived experiences of [group] with [phenomenon]

Frameworks and Tools

  • Qualitative synthesis of [topic]
  • Meta-synthesis of qualitative research on [topic]

Broader and Related Terms

  • Social research on [topic]
  • Cultural analysis of [topic]
  • Behavioral study of [group]
  • Psychological perspectives on [topic]