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Communicating in the Agriculture Industry by
In the contemporary agriculture industry, the need for effective communication is more important now than it ever has been. Issues like food safety, environmental concerns, and animal rights matters make it essential for members of the agriculture industry to take public and environmental concerns seriously when planning farm to family production operations. This book encompasses many facets of the transforming agriculture communications industry and prepares students for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics, industry employment opportunities, and discusses information on the industry as a whole. The book gives guidelines for public speaking and teaches effective writing styles and Web page design that will give students valuable skills as they enter the work place. Examples and other chapter activities enrich the text and reinforce principles that students learn from application.
The Communication Scarcity in Agriculture by
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public's demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication - perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Educating the Neglected Majority by
Educating the Neglected Majority is Richard Jarrell's pioneering survey of the attempt to develop and diffuse agricultural and technical education in nineteenth-century Canada's most populous regions. It explores the efforts and achievements of educators, legislators, and manufacturers as they responded to the rapid changes resulting from the Industrial Revolution. Identifying the resources that the state, philanthropic organizations, private schools, moral reform societies, and churches harnessed to implement technical education for the rural and industrial working classes, Jarrell illuminates the formal and informal learning networks of Upper Canada/Ontario and Lower Canada/Quebec at this time. As these colonial societies moved towards mechanization, industrialization, and nationhood, their educational leaders looked to US and British developments in pedagogy and technology to create academic journals, evening classes, libraries, mechanics' institutes, museums, specialist societies, and women's institutes. Supervising these varied activities were legislatures and provincial boards, where key figures such as E.-A. Barnard, J.-B. Meilleur, and Egerton Ryerson played dominant roles. Portraying the powerful hopes and sometimes unrealistic dreams that motivated energetic and determined reformers, Educating the Neglected Majority presents Ontario and Quebec's response to the powerful industrial and demographic forces that were reshaping the North Atlantic world.
Scientific Writing and Communication in Agriculture and Natural Resources by
The purpose of this book is to help early career professionals in agriculture and natural resources write their research papers for high-quality journals and present their results properly at professional meetings. Different fields have different conventions for writing style such that the authors of the book have found it difficult to recommend to young scientists in these fields a specific book or source material out of the several that are available as the "go to" guide. Writing a scientific paper is a tedious task even to experienced writers; but it is particularly so for the early career professionals such as students, trainees, scientists and scholars in agriculture and natural resources; the challenge is even more when their first language of communication is not English. This book is targeted mainly to that group.
U. S. Nutrition and Agricultural Research by
This book explores the structure and function of the U.S. nutrition research system, with an emphasis on trends in Federal support. It describes how nutrition research is used, especially for nutrition education and communication, but also for regulation and food assistance. The book uses the Human Nutrition Research Information Management database maintained by the National Institutes of Health to analyze long-term trends. Furthermore, this book provides a background, and examines issues of agricultural research; and shows scenarios of public agricultural research spending and future U.S. agricultural productivity growth.
Transforming Agricultural Education for a Changing World by
During the next ten years, colleges of agriculture will be challenged to transform their role in higher education and their relationship to the evolving global food and agricultural enterprise. If successful, agriculture colleges will emerge as an important venue for scholars and stakeholders to address some of the most complex and urgent problems facing society. Such a transformation could reestablish and sustain the historical position of the college of agriculture as a cornerstone institution in academe, but for that to occur, a rapid and concerted effort by our higher education system is needed to shape their academic focus around the reality of issues that define the world's systems of food and agriculture and to refashion the way in which they foster knowledge of those complex systems in their students. Although there is no single approach to transforming agricultural education, a commitment to change is imperative.